PEPE JEANS LONDON

Art Direction, 2015 – ongoing

Worked for months with David Catalán on the challenge of changing the brands identity system
for the next few years.

This involved all the hangtags and labels, packaging and corporate stationery.
As well as creating different moodboards for the whole graphic department to use as a guide, in order to create a unified overall look and feel.

This image is just a symbol of all the hard work.

Will be uploading an extended version soon.

http://natitup.com/files/gimgs/64_pepejeansbranding.jpg